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Netspend

Netspend is a leading provider of Visa® Prepaid debit and, Prepaid Debit MasterCard® products, and commercial prepaid card solutions in the U.S. The company has grown from standard prepaid cards only, and has expanded its reach into payroll, small business, white label (Samsung, PayPal, Brinks, Western Union, United Airlines) and much, much more. The old utility typeface had not kept up with the companies growth, so it was time to update the image. The following images show a before an after rebrand of this national brand.

The New Netspend Identity

Inspired by themes of flexibility, transactions and reloading, the new mark delivers on reinforcing the companies position in the market and providing their customers the confidence of continued growth.

Retail Marketing

Netspend products are in over 130,000 locations across the US. Keeping each location supplied with marketing materials to drive sales is the job of the internal marketing and creative teams. Millions of pieces. Continuous print cycles. Millions of impressions.

Retail J-Hooks. Before and After

The old brand and J-Hook had been in market for over 5 years. Old. Dated. Filtered out by the consumer. The new design commands attention on a crowded rack, and projects a strong, new image, reinforcing the strength of the Netspend brand.

White Label Partners

Aside from marketing their own products, Netspend white labels prepaid programs for many well-know brands. All of the branding, packaging design and marketing design for the white label partners was either designed by the in-house team, or managed through one of of our design firm partners.

Netspend.com B2B

Netspend has a B2C and B2B products. The B2B business had grown significantly since the creation of the current marketing site, so a redesign/re-position was in order.

Netspend.com B2C

Netspend.com is the direct to consumer arm of the company, and as such relies on organic and paid traffic to drive revenue. Through the branding and redesign effort, we were able to increase the organic traffic by 30% YOY, and increase conversion rates by 42%, reduced bounce rates by 59%. As 80% of our customers use small screens, we redesigned to ensure an optimal experience regardless of the platform.